Smart City APP – EXPO 2015

The Smart City App for Expo 2015, designed as a reference tool to provide information, services and entertainment on Expo 2015, has been presented at the Mobile World Congress in Barcelona.

It already incorporates a number of groundbreaking technologies such as Augmented Reality and Visual Search to offer a surprising experience of Milan today and, in the future, Expo 2015, combining real views with animation and multimedia content to enhance citizens’ and tourists’ experience. The application makes it possible to experience greater social interactivity using a visual communications approach (urban painting) and create shared paths with friends and with people who have shared the same experience or intend to do so (personal assistant).